The challenge
average time to lease
national vacancy rate
Dear CRE,
Retail leasing hasn't changed in 20 years. Most landlords and brokers are still running the same old playbook: post to CoStar, put a sign on the door, and send generic email blasts to their broker network.
Then, they wait.
Very few take the time to research retailer requirements, run void analysis, and do all the work needed to make a truly targeted outreach list. And that's because it's a LOT of work — hundreds of Google Maps searches, combing through dozens of directories, crafting the perfect email…
The result: it takes 7 months to fill a space, even in an extremely tight market with 4% national vacancy!
The tenants are out there. You just need to get to them faster.
I built Yellowbrick to do exactly this.
Let's work together,
Kyle Ladewig
Kyle Ladewig
CEO & Founder, Yellowbrick
1 MI
Low
competition
3 MI
Medium
competition
5 MI
High
competition
Our solution
Property in, hit list out.
Existing systems tell you to target fitness studios. We tell you the exact brand that's opening 12 locations this year, give you their real estate director's name and email, and write a tailored email that will catch their attention.
- ✓Specific chains ranked by space size, format, and trade area fit
- ✓Contacts sourced from our verified retailer database
- ✓Outreach written for your property, their brand, and the actual person
Every engagement includes
25 hyper-focused prospects
Ranked list of specific retailers scored against your property, vacancy specs, and trade area – not a generic category list.
Verified decision makers
We find the perfect person to call for your deal, considering the property type and location. We show you names, titles, direct phone numbers, and email addresses. No "info@" blackholes.
100% personalized outreach
A multi-touch email sequence and call script per prospect, including a data-backed pitch about why your space is a fit. No mail merge blasts that get instantly deleted.
Trade area and void analysis
Yes, we do this too. Category competition at 1, 3, and 5 miles, as well as brand-specific spacing requirements and nearby locations.